Sourdaux and Sourdough are being sold as the same!
The Real Bread Campaign is supported by many artisan bakers who have all got involved with the Sourfaux and Sourdough, a debate for artisan bakers that make real, unadulterated, genuine real sourdough bread. We want to encourage people to buy Real Bread whilst learning why we are so concerned about Sourdaux and Sourdough being sold as the same, whereas they are miles apart.
Sourfaux and Sourdough are being sold as the same.
- What’s the difference
- Why does it matter to you? The consumers
- Why are artisan bakers frustrated by the manufacturers?
Learn more… The Sourdaux and Sourdough are being sold as the same when different
Unfortunately, there’s nothing to legally define the ingredients used in sourdough bread, which is a massive challenge to all small artisan bakers. The mainstream bakeries have begun to hijack the word Sourdough to market products made with lots of additives. In many cases, the loaves include yeast to consumers – This is why some bakers call for labelling changes.
Sourfaux and Sourdough are being sold as the same!
We believe the consumer deserves a far more honest approach to retailing methods, and Sourfaux and Sourdough are being sold as the same is misleading. Food has become so dishonest, even though we have so much legislation around labelling our loaves. We have a far more genuine, open approach to the creation of our real sourdough bread, that’s why we are making a huge commitment in our support to the Real Bread Campaign. Lovingly Artisan is dedicated weekly time to the campaign and mission. We believe this is about protecting the industry for the next generation of artisan bakers.
Real sourdough bread is gaining attention with #SourdoughSeptember, a campaign that supports the bakers who make loaves with incredible health benefits packed with nutritional value. It’s all about being a genuine sourdough baker. Whilst protecting the consumer to who know little about Sourfaux and Sourdough being sold as the same when they are worlds apart.
What’s self-evident is that we’re not getting enough fibre in our diets, and that’s primarily down to the fact that in more than half of all UK families, around 50% of their diet consists of ultra-processed foods. And what’s more, concern is that only 25% understand what ultra-processed foods are! So many of us are genuinely upset that the Sourfaux and Sourdough are being sold as the same misleads someone trying to make a positive diet difference.
The food industry has hijacked the fibre message and uses highly processed fibre in their products like retrograded corn starch. Combine a poor understanding of diet and the questionable ethics of the food industry, and you end up in the situation in which we find ourselves, with an increasingly obese and unhealthy population at risk of serious illness and, in many cases, death. All sounds very dramatic, yet it is such an important message.
There’s no doubt that Sourdough is trendy now, but in reality, there’s much more to it than you might think. Sourdough is a naturally fermented food that’s been around nearly as long as man. You see, the bacteria present in the natural fermentation process eats the sugars and starch in the grains, which in turn helps the gut absorb all of the goodness found in bread made in this way, which is especially relevant in the aftermath of recent lockdowns.
So many are already awakening to the importance of real Sourdough. Made with simple, transparent ingredients that are hugely beneficial, providing a good cross-section of vitamins, high levels of dietary fibre, increased probiotics in the gut, has excellent nutritional properties, and is easier to digest than mass-manufactured bread. The Real Bread Campaign and Lovingly Artisan have a great deal to achieve, and with you, our achievement will unfold far faster.
Aidan Monks has known that it’s essential to use the right ingredients to make good nourishing loaves of bread, and fibre is part and parcel of that process. – If you want to learn more, we teaching at the Westmorland County Show this Thursday 9th at 1.00 pm in the Food Theatre with Peter Gott.
The humble sourdough loaf combined with ancient grains plays a role in actively contributing to your health. This simple food is the best kind of medicine. Because of the increasing awareness and understanding of Sourdough’s role as a fermented food in digestive health, we feel more empowered to share their knowledge.
We believe in showcasing loaves of bread that are ultimately good for you and firmly contribute to maintaining a healthy gut and healthy body as part of a balanced diet and meeting the specific needs and dietary requirements of a burgeoning number of people. Like Aidan and other like-minded bakers create loaves of bread that use only the best quality whole grains and traditional techniques to produce authentic, wholesome food.
The truth is that wholegrain sourdough bread contains everything that the demand for healthy and high fibre consumption requires. Handily ancient grains have long histories and stories associated with them. The narrative is there. All that now needs to happen is for a critical mass of people to vote with their feet and support our artisan bakers and the UK’s sustainable farmers. – Swing by our bakery doors and vote with your feet. It’s all about feeding your family well with bread that loves you back!
Why don’t you join us –
Learn far more about sourdough baking, the Real Bread Campaign with Lovingly Artisan on our Discover Sourdough Workshop on 3rd October 2021
If you enjoyed this read, you might also find the previous helpful – Eating well with organic Sourdough and Lovingly Artisan Bakery.
