Spreading Sourdough Joy with the Farm Shop & Deli Awards
Let us spread some joyful news, and if you have a few moments maybe give the team a little three cheers!
Our lean team have worked incredibly hard over the past year; they have been amazing. Working in an upside-down world has been far from simple, being dressed up like Highwayman has become our new normal, yet they do it so stylishly. Never a moan, well those early chilly winds have caused the odd groan, but never with you guys, our adored supportive crew.
The role you play for us is centre stage, you’re ace. You give us your creative permission to explore all kinds of possibilities. We have so much to share this Spring, including new Lake District collaborations #exciting #summer. If you love picnics and a little alfresco living, our new loaves are sure to hit the spot!
Let us share this award with you.
We are thrilled to have been shortlisted as finalists in the 2021 Farm Shop & Deli Awards for Bakery of the year representing the North West region.
Over 150 businesses from across the UK entered the awards this year representing nine regions, East Anglia, Midlands, Northern Ireland, North East, North West, South East, South West, Scotland and Wales across 12 award categories.
Each year the Awards play an important role in supporting, and celebrating, the UK’s independent, specialist retail market, however, this year the Awards are shining a spotlight on how specialist retailers have supported their community, staff, customers, and suppliers throughout the COVID-19 pandemic.
Now an expert judging panel made up of industry experts led by broadcaster and journalist Nigel Barden, are working out which businesses will become ‘Commended Retailers’ and ‘Best in Region Winners’ across the UK.
Nigel will be joined by fellow expert judges including food writer and co-chair Elaine Lemm, Editor of The British Baker, Amy North; Fresh Foods Reporter at The Grocer, Henry Sandercock; Branch Manager for Paxton & Whitfield Jermyn Street, London, Hero Hirsh; Head of Trading and Marketing for Booths, John Gill and Head of consultancy business Delicious Planet, Victoria Robertshaw.
The judging panel will also include a number of previous Retailer of the Year winners. It’s going to be a tough one, yet we are in excellent hands.
The winners will be announced live at 3.00pm on Monday 5th July at the Farm Shop & Deli Show, which is held at Birmingham’s NEC.
Wish us luck!
We don’t mind confessing that it feels rather nice to have a little something in the diary. The Farm Shop & Deli Show has always been a highlight of the year, an opportunity to hook up with like-minded people, as well as finding new ideas for the bread store. We always leave inspired and fired up for the year ahead.
Why not join us
Farm Shop & Deli Show, the Food & Drink Expo – 5th – 7th July
In this crazy, mind-blowing world we now live and bake within, it’s the bakery that keeps us sane, thank you for your ongoing support.
Catherine x
